Gen Z Redefines Consumption Through Fan Culture.

A comprehensive report on China’s Gen Z (born 1997–2012) highlights a major shift in the nation’s internal economy, as this cohort now accounts for a staggering portion of domestic spending. Unlike previous generations, Gen Z is moving away from traditional life milestones and channeling disposable income into emotional reassurance. On platforms like Xiaohongshu, niche communities are driving fashion and tech trends through micro-aesthetics like #Kidcore. Over 70% of Chinese Gen Z report spending money to support idols or virtual personalities, transforming passive admiration into a massive, multi-billion-yuan consumption ecosystem.

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