Mexican Tourism to the U.S. Persists.

Despite a general decline in international tourism to the U.S., travel from Mexico remains a significant economic bright spot, particularly in border states like Texas and California. While visitors face increased visa costs, stricter social media screening, and a tense political climate under the Trump administration, the deep-seated cultural and economic ties between the two nations continue to drive travel for shopping, sports, and family visits. Experts and local business owners note that while policies and rhetoric may feel unwelcoming, the personal and commercial relationships remain resilient, with Mexican tourists accounting for a vital portion of U.S. retail revenue during the holiday season.