Major Chocolate Attraction Planned in Broc, Switzerland.

Plans are proceeding for a CHF400 million expansion of the historic Maison Cailler chocolate site in Broc, with a major new attraction set to open by 2030. The project will feature immersive experiences such as cocoa greenhouses, tasting halls, chocolate workshops, and a gondola linking the site to hotels and visitor facilities. Organizers expect the expanded site to more than double annual visitors, cementing Switzerland’s reputation as a global chocolate destination and boosting local tourism in the Gruyère region.

©YovaniBernard