Labubu Goes Hollywood.

The mischievous, sharp-toothed forest elf Labubu is officially heading to the big screen! Pop Mart and Sony Pictures have teamed up to develop a live-action/CGI hybrid feature film starring the viral character. Even more exciting for fans the film will be directed by Paul King, the mastermind behind Paddington and Wonka. It’s a huge moment for Chinese pop culture as one of its most recognizable "blind box" IPs goes global in a major way.

©YovaniBernard