Jelly Eol-meok (Frozen Gummy) Phenomenon.

What started as a niche ASMR trend has officially become the Snack of the Year in 2026. Data from Naver DataLab shows that search interest for freezing gummies skyrocketed in late February, peaking just last week. It’s not as simple as putting a bag in the freezer. The pro method involves soaking gummies in soda for 12 hours before freezing them for another 12. This creates a sweet slushie texture with a glass-like outer crunch that shatters on impact perfect for social media. Major brands like Haribo and local Korean Jelly lines are seeing stockouts at convenience stores as Gen Z competes to find the best brand-flavor combinations.

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